Beauty
Baby Beauty Devotees Are Driving A New Era Of Skincare Fans
They might only be tweens, but Gen Alpha's beauty routine probably rivals yours
Lauren Sams
![North West](https://cdn.sanity.io/images/cbyxytey/production/d6fa6cc4eca92e7e3f2909b85377fe5d91061713-1000x1000.jpg)
They might only be tweens, but Gen Alpha's beauty routine probably rivals yours
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