September 2024

Editor's letter

"For many of us, the idea of paring back, of pulling back, of simplifying, has never been more of a draw."

I’ve taken up crochet lately and have predictably gone all a bit obsessive-compulsive about it (I’m in my wholesome era, just in a very Daniel Day Lewis sort of way). But as a thing to do with my hands to stop them from scrolling (and thus my mind from spiralling), as a meditative anxiety alleviator, as a mental distraction that takes up just enough space in my monkey mind so that politics and work and an endless to-do list can’t hog all the real estate, let me tell you this: crochet is considerably better than ketamine.

I never imagined myself to be a crafter. I’ve always been very busy, and also not in my 60s. But suddenly, I’ve had enough of the noise; I need to be quiet – and my obsession with crochet is giving me an excuse to sit down and zone out. It’s not just me, either; I’m seeing it everywhere. There’s the It-girl makeup artist who now channels all her party energy into a tiny, colourful garden. Young families eschewing flashy overseas trips for holiday houses down the coast. So many cool, artsy, DINK couples moving to postcodes previously associated with Lions Clubs and middle age. I recently heard a story about an events producer in London who packed in a big life of flying around the world, throwing spectacular parties for brands and celebrities, to buy a couple of laundromats in Barcelona. Once upon a time I might have thought he was crazy – who gives up exciting, creative work to wash other people’s smalls? – but, now, I get it. His life is no longer as big, his work is no longer as glamorous, but he works less, gets to care less and now he lives in Barcelona. It makes all the sense.

For many of us, the idea of paring back, of pulling back, of simplifying, has never been more of a draw. Experts are linking it to the Great Exhaustion that we all thought we were experiencing immediately post-pandemic (in fact, we ran Bluey’s mum Chilli Heeler on a digital cover back in January 2023 in recognition of it), but that apparently has only really kicked into gear now. It’s seeing more and more of us rebelling against the relentlessness of hustle culture, the exhaustion of our own ambition, the never-ending gnaw to want and get and do more, more, more. Outside of work, people are prioritising personal time and cultivating smaller and more intimate friend groups. ‘Conserving my energy’ is suddenly seen as a perfectly valid excuse to skip a social event. Cold weather holidays have started taking off because instead of exploring and basking in the sun, people are feeling the urge to go inward and bunker down in an effort to make their downtime really feel like downtime. And it’s not just that we’re physically busy; inboxes heaving, we’re all crushing under the weight of our individual digital loads, too. Burnout is as much a topic of conversation as the outfits in Emily in Paris, and everyone – everyone – is so, so tired.

"MORE and more of us are REBELLING against the relentlessness of hustle culture, the exhaustion of our own AMBITION, the never-ending gnaw to want and get and do more, more, more."

As a counter to all this, the concept of cosiness has emerged as a cultural phenomenon, giving rise to cosy aesthetics (knits, yoga pants, thick socks), cosy gaming (see our story on page 84), cosy cooking (when you really stop and smell the tomatoes) and even cosy cardio (which mostly seems to involve a walking pad in a candlelit room with a pet nearby, which might be the best thing to ever come out of TikTok). Contrary to popular opinion, season is irrelevant when it comes to cosiness; what it’s really about is a desire for comfort, calm and a slower way of living, an antidote to the anxiety-inducing pace at which we’ve all seemed to be forced to run at recently.

One of the things I’ve loved most about making this new version of InStyle has been moving to seasonal print issues. It’s allowed us as a team to craft an issue around a mood of the moment in a way that doesn’t make sense when you’re churning out 12 issues a year, from the Out Of Office issue when we were all yearning to drag out our holiday vibes for longer, to the Pleasure issue when it felt like we’d collectively forgotten how to indulge, and the Travel issue for those months when everyone was either getting on a plane or wishing they were. Smell the Flowers is maybe a less obvious theme than pleasure, travel or out of office, but it’s our springtime approach to this idea of cosiness; a manifesto to slow down, to be present, to be more in our bodies instead of in those monkey minds. It’s here to signal that it’s time to bask in the return of warmer weather – nature’s original cosy aesthetic – and reignite the senses numbed by the modern grind. Maybe you’ll take up crochet, maybe you’ll move to Barcelona. It’s all better than ketamine.

Love,

Justine


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Editor-in-Chief
JUSTINE CULLEN
Managing Editor
ELLE GLASS
Executive Editor
LAURA AGNEW
Head of Design
SARAH DALY
Fashion Director
RACHEL WAYMAN
Commercial Director
NICOLE CORFE
Associate Editor
KATHRYN MADDEN
Digital Editor
COURTNEY THOMPSON
Market Editor
ANNIE DOIG
Content Writer
MAEVE GALEA
Content Writer
NONI REGINATO
National Partnerships Manager
ANNIKA ROSE
National Sales Manager
ANALISE GATTELARO
Client Services Manager
GRACE HANNAH
Junior Advertising & Sales Executive
JULIE WILLIAMS
Editorial & Advertising Coordinator
ISABELLE WEBSTER
Publisher and
CEO
SIMON BOOKALLIL
COO
DAVID ASTWOOD
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